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Press Release

TERRA Celebrates 50 Years of Premium Safety Footwear

Cambridge, Ontario, October 12, 2021 – TERRA®, a global leader in specialized safety footwear is celebrating its 50th anniversary. Since 1971, TERRA has been innovating the future of purpose-built footwear—building what’s now while engineering what’s next. From the beginning, the TERRA brand has stayed committed to its rugged Canadian roots as problem-solvers, innovators, and tool-builders.

Originally founded as TERRA NOVA SHOES in 1971, the company was best known for its state-of-the-art manufacturing, streamlined supply chain management, and great fitting boots. By the early ‘90s, the newly named TERRA brand, expanded its safety footwear portfolio to include other silhouettes such as Oxfords, Pac Boots, and Athletics, for men and women in the trades. Quickly thereafter, TERRA solidified its place as a leader in its field, with several first-to-market innovations. Always keeping a watchful eye on the end-user, TERRA added bumper toes to their boots for utility purposes and added protection. The brand introduced THERMATOE®, the first ever CSA approved, Grade 1 non-metallic toe cap that was 30% lighter than caps of its time and had superior insulation properties. To further reduce weight and increase durability, TERRA pioneered the development of two-density direct-injection soles – a method that would eventually award TERRA their second contract with the Canadian Army and Navy Department of National Defense in 2011. In the years that followed, TERRA continued to drive change in the category, alongside global innovators such as 3M, Gore-Tex, XRD®, and Vibram technology. 

Bolstered by strategic partners and propelled by the needs of workers across multiple trade sectors, TERRA remains solutions driven today. Its latest release, the TERRA Gantry 8" best showcases the brand's unique ability to combine high performance textiles, technology, and contemporary style in a work boot. 

“We are proud of the TERRA brand, and its many contributions that have helped push the safety industry forward.” said Matt McCaig, Director, Product Management, Footwear. “We remain laser focused on delivering premium comfort and protection in reliable, performance safety footwear. Reflecting on our inspiring past, we acknowledge and thank all the people and partners who have worked so hard to build TERRA into the brand it is today. Our promise is to continue to evolve, and to provide next-generation specialized footwear for the workers of today and tomorrow.”

2021 also marks a new chapter for TERRA, as it joined several notable workwear brands as part of Workwear Outfitters™ this past Summer. To learn more about TERRA, their products, and the brand’s 50 years of excellence, please visit the website at  https://www.TERRAfootwear.com/.


ABOUT TERRA:

For 50 years, TERRA® has manufactured performance proven, specialized safety footwear. By taking its battlefield-tested innovations and partnering with global leaders in traction, insulation and waterproof technology, TERRA ensures men and women are equipped to face the world’s most demanding jobsites. Based in Cambridge, Ontario, Canada, with offices in Stratham, NH, TERRA remains focused on the end user. Its solutions-driven footwear delivers strategic protection, enhanced comfort, and extreme durability. To learn more about TERRA Footwear, visit us at TERRAfootwear.com and follow @TERRA_footwear on social media.